OOO Performance
Elite Basketball Development.
Built by 12-Year NBA Veteran Ben Gordon.
Developing complete players from youth through professional.
Train with elite coaches
Built by NBA experience
Develop NBA-level habits
The Standard
Train under the philosophy of Ben Gordon.
12-Year NBA Veteran · NBA Sixth Man of the Year · NCAA National Champion.
Across five seasons with the Chicago Bulls and a full NBA career, Ben built a professional development system — and now puts it to work for the next generation of players.
The Philosophy
We don't just teach basketball.
We develop the whole athlete — the decision-maker, the competitor, the teammate, and the person. Skills are the surface. We build what's underneath.
Read our philosophyDecision-Making
Reading the game a beat faster.
Confidence
Belief that holds up under pressure.
Footwork
The foundation under everything.
Conditioning
A body that lasts the full game.
Shooting Mechanics
Repeatable form that travels.
Leadership
Setting the standard for the room.
Basketball IQ
Understanding the why, not just the what.
That's the difference.
Programs
Find your level.
Package-only development. Start with a free evaluation — we place players by skill, not age.
Not sure which fits? Book a free evaluation and we'll place your athlete.
Book Your Free EvaluationThe Ecosystem
One brand. Many ways in.
Results
What players and parents say.
“Coach completely changed my son's confidence.”
“Best basketball training in Chicago.”
“Ben teaches the game the way it's actually played at the highest level.”
OOO Performance Collection
Coming Soon.
Performance apparel, built to the same standard as the training.
Hoodie
Compression
Shorts
Get early access
An elite performance brand. Training, apparel, media, and community — for athletes building something that lasts.
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Get Ben Gordon's notes.
Occasional dispatches on development, the game, and the long road. No noise.